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Build Alignment Through Core Values

Friday,
June 5, 2026
Time:
10:00 AM PDT | 01:00 PM EDT
Duration:
60 Minutes
Webinar Id:
40216
Register Now

Live Version

USD 149. One Participant
USD 299. Group Attendees

Recorded Version

USD 199. One Participant
USD 399. Group Attendees

Combo Offers

Live + Recorded
USD 299. 348.   One Participant

Live + Recorded
USD 599. 698.   Group Attendees

Group Attendees: Any number of participants

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)

Overview:

Core values are often introduced as statements that define what an organization stands for. Leaders communicate them, display them, and expect them to guide behavior. The assumption is that once values are established, alignment will follow. This assumption creates a gap between intention and execution.

Values do not create alignment on their own. They require structure.

Most organizations do not distinguish between values, principles, and standards. These elements are often blended together or treated as interchangeable. As a result, values remain abstract, principles are undefined, and standards are either inconsistent or absent. Leaders are left to interpret expectations individually, which introduces subjectivity into decision-making and behavior management.

This lack of structure creates predictable outcomes.

Leaders make decisions based on preference instead of principle. Employees receive mixed signals about what is expected. Accountability varies depending on who is involved. Trust begins to erode because consistency is no longer present. The organization becomes reactive, addressing issues as they arise instead of preventing them through clarity and alignment.

The core issue is not communication. It is translation.

Values must be translated into principles that shape how leaders think and interpret situations. Those principles must then be translated into standards that define how behavior is executed and enforced. Without this progression, values remain conceptual and do not hold under pressure.

This course introduces a structured framework that separates and connects these elements.

Participants will learn how to define core values as non-negotiable standards that guide decisions and behavior. The focus is on removing subjectivity and establishing values as a consistent decision filter across all levels of the organization. Leaders will examine how values influence what is tolerated, corrected, rewarded, or escalated.

The course then shifts to principles.

Principles provide the reasoning behind values. They shape how leaders interpret situations and justify decisions. Participants will learn how principles are formed through experience, tested over time, and reinforced through repetition. Strong principles create consistency in thinking, which allows values to be applied the same way regardless of the situation or the individual.

Standards complete the structure.

Standards translate values and principles into action. They define what will be done and what will not be done. They remove ambiguity and reduce the opportunity for emotional or inconsistent decision-making. Participants will learn how to establish and enforce standards that protect values and maintain alignment, especially under pressure.

The course also addresses how this framework impacts trust and accountability.

Trust is built through consistency. When leaders apply values, principles, and standards in the same way over time, credibility strengthens. When these elements are applied inconsistently, trust erodes. Participants will learn how everyday leadership behavior either reinforces or undermines trust, and how to correct patterns that weaken it.

Communication is a critical component of this process.

Leaders will learn how to articulate expectations clearly, address misalignment directly, and navigate difficult conversations without becoming emotional, defensive, or unclear. The focus is on maintaining authority while remaining grounded and precise.

Participants will also be introduced to structured questioning techniques and practical language that can be used to identify root issues, reset expectations, and guide behavior in real time.

The outcome is a shift from implied alignment to enforced alignment.

Leaders gain a repeatable framework that reduces confusion, strengthens accountability, and creates consistency across teams and decisions. Alignment becomes visible, measurable, and sustainable because it is built on structure rather than assumption.

Why you should Attend: This course is designed for leaders who are responsible for setting expectations but are not consistently seeing those expectations translate into behavior.

The indicators are already present. Conversations feel clear in the moment, yet behavior does not change. Expectations are discussed, but not consistently followed. Leaders find themselves repeating direction, revisiting the same issues, and questioning why alignment is not holding. The gap between what is said and what is done continues to widen.

This pattern creates a gradual erosion of leadership authority.

Confidence begins to shift. Leaders start adjusting their approach based on the individual instead of the standard. High performers recognize the inconsistency and begin to disengage or compensate for others. Teams spend more time navigating behavior than executing work. Trust weakens because expectations are no longer predictable.

Three specific problems emerge from this pattern.

The first is inconsistency in decision-making.

Leaders interpret values differently and apply them based on the situation or the individual. Employees begin to test boundaries because enforcement is not reliable. What is acceptable one day may not be acceptable the next.

The second is a breakdown in accountability.

Expectations are communicated, yet not consistently reinforced. Conversations focus on explanation instead of correction. Leaders hesitate to enforce standards, which allows undesired behavior to continue.

The third is a shift from structured leadership to reactive management.

Leaders spend time addressing issues after they appear instead of preventing them through clear expectations and consistent standards. Energy is redirected from performance to correction.

This course provides a structured approach to correct those gaps.

Participants will learn how to define values in a way that removes subjectivity, how to apply principles that guide decisions under pressure, and how to enforce standards that create consistency across people, situations, and time.

Alignment improves when leaders operate from a shared framework instead of individual interpretation.

This training equips leaders with the clarity and structure needed to reduce confusion, strengthen accountability, and create an environment where expectations are understood, applied, and upheld.

Areas Covered in the Session:
  • How misalignment develops when values are implied instead of enforced
  • How to define core values as non-negotiable standards, not preferences
  • How to translate values into principles that guide decision-making
  • How to establish standards that create consistency and accountability
  • How to identify gaps between stated values and actual behavior
  • How to use values as a decision filter in complex or high-pressure situations
  • How leadership inconsistency weakens trust and reinforces poor behavior
  • How to communicate expectations clearly without sounding harsh or emotional
  • How to address difficult behavior and reset expectations effectively
  • How to apply structured questioning to uncover root issues
  • How to maintain authority while navigating sensitive or challenging conversations
  • How to reinforce alignment across teams, leaders, and time

Who Will Benefit: This course is designed for leaders who are responsible for setting expectations, driving performance, and maintaining alignment within their teams or organizations.
  • Leaders who are repeatedly addressing the same behavior without seeing lasting change
  • Managers who communicate expectations clearly but experience inconsistent follow-through
  • Leaders who feel their standards are understood but not consistently respected
  • Individuals who are navigating misalignment, confusion, or inconsistency within their teams
  • Mid-level managers responsible for translating leadership direction into team execution
  • Senior leaders and executives accountable for culture, performance, and decision-making consistency
  • Human Resources professionals supporting leadership effectiveness and behavior management
  • Learning and Development leaders focused on strengthening leadership capability and alignment
  • Operations leaders and department heads who rely on consistency to drive results
  • Business owners and entrepreneurs building teams and establishing foundational expectations
  • Leaders who want to replace reactive management with structured, consistent leadership
  • Organizations experiencing performance gaps, trust issues, or cultural drift tied to unclear expectations
Instructor:

Brenda Neckvatal helps the strongest leaders deal with the messiest people, because leadership gets real when emotions get loud, trust gets shaky, and egos start swinging. She’s a three-time bestselling author, an award-winning Human Results expert, and a serial entrepreneur featured in Forbes, Entrepreneur, Fast Company, Inc., and US News & World Report.

After 18 years inside six Fortune 500 companies, Brenda transitioned out of traditional HR and into Human Results, where the goal isn’t checking boxes. It’s getting results. Her no-fluff strategies have helped over 1,000 leaders and 700 companies avoid costly mistakes, fix toxic dynamics, and build teams that actually work.

Brenda has spoken on nearly 400 stages, delivering high-impact transformational keynotes that break through the audience’s mental background noise and land with such precision, audiences lean in, lose track of time, and get fully immersed in the message. With 30 years of experience, she’s a trusted mentor in crisis management, group dynamics, and leadership transformation, especially when the stakes are high and the people are difficult.

She also donates 32 weeks a year to The Honor Foundation, helping Navy SEALs and Special Forces veterans navigate the transition to civilian life with purpose and clarity.


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